Receiving a message that appeals to any emotion can, and often does, spark an action. Humans are naturally curious, and most people want to be helpful. “This scheme uses both urgency and an appeal to authority, which many employees would want to act on quickly. “An employee may receive an email that seems to be coming from a boss, asking the employee to purchase gift cards– but the boss needs it to happen right now,” Lurey said. “A consumer may see an email that says, ‘Immediate action required – account will be frozen if xyz step isn’t taken.’”Īnother type of urgent communication potential victims may receive is one that appears to be coming from one’s boss. “Cybercriminals are very good at designing emails and text messages that prompt a sense of urgency and fear,” said Craig Lurey, CTO and co-founder at Keeper Security.
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Learn more: 11 gifts you should buy for Christmas now - before they sell outįraudsters know how to play with your emotionsĬybercriminals are so successful in part because they’ve become experts at reading - and playing with - human emotion via text and email.
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The recent pandemic has not helped in this area, but rather made it another threat vector since it can relate to everyone worldwide.” “Every year the percentage increases because the attacks are becoming more sophisticated and the tools these threat actors are using are becoming more popular and highly available. “We will see an all-time high in cyber crimes this year,” said Chad Cragle, director of security and compliance at FormAssembly. The 2021 holiday season is expected to be rife with even more bad actors than in the past. “The total number of reported scams, including online purchasing scams, rose by 24.9% between 2019-2020 according to the Better Business Bureau to 46,575.”
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“Online purchasing scams were the number one scam reported in 2020, and unfortunately, these scams are becoming more frequent each year,” said Hari Ravichandran, founder and CEO, Aura, a provider of digital security. And they’ve only gotten smarter and more nefarious over the past year. With online shopping trumping in-store retail this holiday season, cybercriminals will have no shortage of potential victims to target.